How To Make a Video of Higher Quality
Nowadays, video content allows you to showcase your brand and sell your product or service. All videos should look professional and deliver high-quality content, especially when you want them to represent who you are and what you’re all about.
Our video production Adelaide services provide an effective way to capture more attention, reach a wider audience, or grow your social media following. Hiring a professional video company will increase audience engagement and impress your viewers. Let’s look at some tips on how to make a video of higher quality.
1. Create a Storyboard for Your Video
The pre-production phase is a prime opportunity for refining your video idea. Films, television productions, and YouTube videos undergo behind-the-scenes planning before the cameras start rolling. Novice video creators often jump into recording without much thought, resulting in disappointing videos.
Storyboard your entire video before you begin. A storyboard shows the creative direction of the video shot by shot, forcing video creators to look realistically at their productions by testing the effectiveness of their content and ideas.
The storyboard provides a comprehensive guideline to follow, streamlining the process while giving everyone involved a visual of the final product. Remember to focus on your technique and tools to make a professional video.
Before recording, test all the necessary equipment, including cameras, speakers, lights, and anything specific to your project. Proper planning and pre-production can reduce recording issues and create dynamic, quality video content.
2. Use Proper Lighting Techniques
Video creators often assume that a room’s natural light or fixtures will suffice. However, lighting has a significant effect on the quality of your video. Bad lighting will force you to spend more time editing the final product.
A well-lit scene establishes the mood. Lighting can give viewers details about actors and settings using different contrasts and shadows. As a rule of thumb, videos with good lighting appear sharper and more professional.
When people talk about the quality of light, they refer to the softness or hardness. Both types of lighting create different visual effects to suit the scene. Understanding how to use different lighting techniques can greatly impact video quality.
Soft lighting creates a gentle or positive atmosphere. In contrast, hard lighting casts dark shadows and works well in scenes with intense feelings. Keep reading to learn how clear sound can further improve your video content.
3. Make Great-sounding Videos
Most video cameras can record audio, but you should consider using a separate audio recorder. An audio recorder provides high-quality sound and greater editing control. Invest in microphones for better sound and mobility.
Take a moment to listen to what your microphones pick up before you start filming. Consider turning off appliances or machines that produce unwanted sound. When filming outdoors, ensure you have a foam windscreen and a rain cover for your microphone.
If you have trouble with your audio component, consider voice-over. Sometimes, it makes more sense to dub audio later than to capture it during the shoot. Purchase quality over-ear headphones to hear your voice while recording.
Lastly, audio software can provide additional assistance if you encounter background noise during post-production. Use powerful audio editing tools such as Adobe Audition, Audacity, ocenaudio, or AVS Audio Editor. These programs can isolate, re-record, and enhance sounds.
4. Learn How To Use Video Editing Software
A good video editing program allows you to produce professional-grade videos. Well-produced videos can improve a product’s engagement and drive sales. Video editors such as Apple iMovie, Final Cut Pro, or Adobe Premiere Pro can help you stand out from the competition.
A video editing tool should have high-resolution or 4K video editing capabilities. Editors with video quality enhancers, motion tracking, and colour selection tools produce better content. Shaky footage causes viewers to lose interest.
Moving with a handheld camera can make the video choppy and unsteady. A tripod holds your camera in place, resulting in smoother recordings. If you don’t have a tripod, use auto-stabilisation software to fix shaky cameras and bad video footage.
Look for easy-to-use features like 3D video editing and sound effects to experiment with video compositions. In addition to special effects, overlays, and transitions, you can take advantage of colour adjustments to edit your videos. After editing, you can export your video in different formats and resolutions.
5. Understand Grid Lines and the Rule of Thirds
When making videos, you should follow the rule of thirds. Modern cameras and smartphones have grid lines to streamline the video composition process. These lines indicate the ideal placement for framing your image by dividing it into thirds (horizontally and vertically).
The rule of thirds creates a beautiful visual effect by giving more structure while creating a spectacular composition. Adding a shot that emphasises something outside the centre of the frame will increase audience engagement. Video creators often leverage the rule of thirds to make their videos more dynamic and interesting.
6. Video Codecs Impact Video Quality
Video codecs convert raw footage into compact and enhanced videos. H.264 (MPEG-4) remains the most popular file-sharing codec, while H.265 offers an upgraded codec for 4K video files. If you plan on working with Apple’s .mov files, then you might want to choose a ProRes codec.
Video compression impacts video quality by converting footage into something more accessible. Most video editors allow you to export files using various codecs and file formats. Understanding what codecs do and which ones work best can go a long way in improving the quality of your video.
Work With a Professional Video Production Company
Otto Studios has years of experience in the video production industry, and we value building relationships with our clients. We create video marketing campaigns from the ground up and know how to make videos of superior quality. Our team has helped individuals and businesses, from small start-ups to huge, multi-departmental organisations.
Contact Otto Studios today to turn your video idea into a reality. Call us at 0408 234 155 or +61 408 234 155 for international.